The Ask: Usually, we expect viewers to watch video independently. In this project, the client wanted footage that they could refer to as they engaged investors on the conference floor. This video showed off their device and how to use it, dramatizing each step with the flare of an iphone commercial in slow motion. It served as the focal point of their conference booth on an unique ultrawide display, where clients engaged with potential partners and brought attention back to the screen to point out various features. This is where video really shines: as a foundation and companion to larger campaign efforts.

While we weren’t privy to the overall exhibit design, paying close attention to the client’s existing branding guaranteed a cohesive final look. Add an animated logo, and this video left a lasting mark in the direction of the client’s visual identity.